Dreamforce is Salesforce’s annual conference, held in San Francisco. Hundreds of thousands of people attend. We need things to entertain those people. I come up with, and then write the content for, some of those things.
Are we caught up? Okay, let’s start with…
2025 - Dealicious Delicacy - The One Stop Candy Shop for Sellers
Sales Cloud (the main product I support) is the most complete platform for sellers. Naturally, we created a Sales Cloud Candy Shop, complete with every candy you could possibly crave. Each candy represented a different product or feature within Sales Cloud, showcasing the true range of solutions we offer. As a diabetic, this was my most challenging project.
2025 - Rolling in Dough - The Agentforce for Sales Bakery
What can I say? We had a theme. Separate from the candy shop, we also created a bakery specifically for our sales audience. Each cookie was themed after a difference AI agent use case. From Quotemeal Raisin to Cocoa Coaching, we had the perfect cookie in store for every seller.
2025 - Agentforce City
How do you highlight your newest, most important product release in company history? By building an entire fucking city with representation from all of our customers championing it. Welcome to Agentforce City, a city of all the Salesforce customer currently finding success with our latest AI agent product, Agentforce. Ask me about how much fun it was to produce this in basically two months. Spoiler alert, it wasn’t. But Left Field Labs rips.
2024 - Sailing the Seas of Sales AI - The Video Game
To promote 7 Sales AI use cases sellers can implement into their work, we created a virtual sailing game where event attendees could “sail” to 7 different islands, each featuring their own AI use case. The interactive element, including our giant navigational wheel, made this one of the most popular activations on the entire campground.
Moving on to…
2024 - FedEx x Salesforce: Data Delivers
This is the first of two customer spaces I helped concept and write content for. We needed to tell the story of how FedEx uses Salesforce to harness their data and ultimately “deliver” on behalf of their customers. After attendees completed three short demos (concepted and written by myself) they were then able to take cute photos in our photo booth, which of course was shaped like a FedEx delivery truck.
And lastly…
2024 - Saks x Salesforce: The Logistics of Luxury
We created a multi-touch space where attendees could see how Saks uses Salesforce to impact multiple areas of a shopper’s life.
Our “Window into the customer” was a full scale display window, where attendees could highlight different objects with lights to learn how Salesforce supports the Saks’ customer.
We also created a “Changing Expectations” room, where attendees could try on different Saks items and learn how Salesforce helped Saks sell that specific item.
Lastly, three mannequins in the center of the space represented an in-store shopper, online shopper, and Saks employee. Attendees could learn more about each by engaging with the tablet in front of each mannequin, including a short quiz at the end.
